What should a business website cost?

Draft outline — do not publish as-is. Section map for a partner to fill with first-hand expertise and only real, published figures. No invented metrics, clients, or testimonials. Flip draft to false once the prose is written and verified.

The price follows the job, not the page count

One honest framing line: a “business website” spans a five-page brochure refresh to a multi-template build, and the number tracks the work behind it — not how many pages it has.

What actually moves the price

Expand as prose: unique page templates vs. repeated pages; custom design vs. a bought theme; who owns the copy and positioning; CMS depth and editor workflows; integrations (lead form, CRM, analytics); migration and redirects off the old site.

What a fair fixed fee should include

Mirror the published business-website inclusions — brand and positioning review, sitemap and content plan, custom design across 5–10 pages, headless CMS, on-page SEO, lead form + CRM, analytics, two rounds of revisions. If those are line-item add-ons, the headline price is not the real price.

Above and below the line

Below this tier you are usually buying a template, or you only need one job done — point to the landing page. Above it, a multi-team content estate is really a corporate website.

So what should you pay?

Cite the real published figure: our business websites start at $2,500 and ship in 3–6 weeks. Tie the price to a written scope, not hours — reinforce with what fixed-fee actually means, then close to contact.

Up-link: /services/business-website (+ the relatedService aside). Lateral: /services/landing-page, /services/corporate-website. Proof / convert: /journal/what-fixed-fee-actually-means, /contact.